Popelin
A fine cotton woven from long staple yarn to produce a lustrous, smooth, silky fabric that is cool and comfortable to wear and can take strong and vibrant colour dyes.

End on end
End on end has the same properties as poplin, the only difference is that end on end features lighter coloured weft threads running in a horizontal direction on the shirt, giving it a subtle two-tone effect.

Oxford
A more rugged fabric woven from a heavier yarn than used in poplin. The threads in the warp (the vertical threads in the weave) are yarn dyed and are not as thick as those in the weft (horizontal threads), which are left a natural shade of white. The result is a heavier yet soft fabric.

Herringbone twill
The same construction as a twill but the direction of the twill is alternated to give a zig-zag effect. It too has a rich, lustrous, sheen to it.

What is two-ply cotton
This refers to the number of fibres twisted together to make a weaving yarn. Two-ply cotton is stronger than normal single-ply cotton. That is why shirts made of two-ply cotton last longer.